Maison Pathe’O has been around since the 1970s, when Pathe Ouedraogo set up shop in Abidjan and taught himself to design, cut, and sew modern outfits using African fabrics.

PATHE'O

Maison Pathe’O has been around since the 1970s, when Pathe Ouedraogo set up shop in Abidjan and taught himself to design, cut, and sew modern outfits using African fabrics. In the ensuing decades, the humble tailor grew into a giant of African haute couture, styling royalty, politicians, and celebrities, opening boutiques across the continent, and training generations of fashion enthusiasts to carry on his mission of promoting African fashion internationally. His creations that he continues to make exclusively with locally-sourced, locally-manufactured fabrics, include variations of the famous casual shirts, whom Nelson Mandela chose over the Western business suit as a symbol of African renaissance. The essence of the brand Pathe’O is African pride. It is confident knowledge in the potential to set a standard of high quality and elegance for women and men who have been brought up knowing that an impeccable appearance is their best calling card.

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We believe in the value-oriented idea of luxury. Not simply opulence and money, but something deeper and more nuanced. African luxury is distinction without a price, rooted in quality manufacture, cultural awareness, and a unique heritage. It elevates the consolidated practice of bespoke tailoring and attention to detail, redefining chic and elegant for style-savvy individuals.