With sustainability as its core value and a mission to popularize African age-old beauty rituals to the rest of the world, Maison Dassam is carving a niche for itself in the global luxury beauty landscape. Its home and beauty products developed with 100% natural ingredients sourced in Burkina Faso are steeped in the values of slowness, care, and respect. The traditions that have inspired this venture envision the body as a precious vessel of life to preserve and the human being as an agent of positive transformative change. What better way to honor the planet than via rituals that use pure materials and respect our differences and peculiarities? Maison Dassam believes that luxury can be eco-conscious and educational and applies this vision to all aspects of its actions, from corporate responsibility to recyclable packaging, making space for a new way of being and feeling beautiful.