At ten years from its launch, Laurenceairline is a veteran Afrocentric brand, based in Paris and Abidjan and art directed by Ivorian menswear designer Laurence Chauvin-Buthaud.

LAURENCEAIRLINE

At ten years from its launch, Laurenceairline is a veteran Afrocentric brand, based in Paris and Abidjan and art directed by Ivorian menswear designer Laurence Chauvin-Buthaud. The style philosophy of Laurenceairline centers on re-interpreting traditional African fabrics via youthful looks that display a touch of the avant-garde. The bold contrasts of colors, prints, and materials – all responsibly-sourced and sustainable – characterizing each collection make a point of showcasing the beauty of difference; the intense palette and mix of functional and more structured pieces communicating dynamism, evolution, and the promise of a new tomorrow. Laurenceairline prides itself on capturing the always-on-the-move spirit of third generation kids who claim more than one place home. This spirit is reflected in a production ethos that aims at empowering African creatives to match the expectations of an international clientele attuned to the values of equality, tolerance and respect for diversity.en paragraph

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We believe in the value-oriented idea of luxury. Not simply opulence and money, but something deeper and more nuanced. African luxury is distinction without a price, rooted in quality manufacture, cultural awareness, and a unique heritage. It elevates the consolidated practice of bespoke tailoring and attention to detail, redefining chic and elegant for style-savvy individuals.